Why Content Now?

Content Marketing has become buzzword because it’s gotten so difficult to cut through the clutter of messages, it’s a cost effective means to build credibility, loyalty and sales.

It’s both new and old. It’s still about all the content you’ve been producing to drive awareness, drip sales messages and groom prospects, but what’s new is the addition of new social channels and platforms that help you expand your reach. Now you can connect your content with your prospects and your current customers in the places they already frequent.

What makes a great story that they will want to spend time with your message? Great content is about touching humans in both heart and mind, left brain and right brain, practical and emotional. It’s also content that inspires action, whether to engage your company, incent trial, or entrench customer usage of your product. That’s what Content Mixing is about.